Our Approach to Artificial Intelligence (AI) and Machine Learning (ML) at Scale
Every AI journey is unique, shaped by your business's specific needs and goals. At ViSTARS, we follow the 30/70 rule to maximize AI's impact: 30% on data and technology, and 70% on business and people transformation. This approach ensures we unlock AI's full potential for your business.
Our team will assist you in uncovering the best opportunities for deploying AI and machine learning within your MarTech solution. Automate ad creation, optimize audience segmentation, predict consumer behavior, and much more.
As generative AI becomes more accessible, more businesses can harness its power. Achieving this requires a holistic approach, reimagining processes, fostering adoption, and developing the right roles and governance.
With over 20 years of successful delivery, we build solutions that seamlessly integrate intelligent technology with digital marketing.
Our team will assist you in uncovering the best opportunities for deploying AI and machine learning within your MarTech solution. Automate ad creation, optimize audience segmentation, predict consumer behavior, and much more.
As generative AI becomes more accessible, more businesses can harness its power. Achieving this requires a holistic approach, reimagining processes, fostering adoption, and developing the right roles and governance.
With over 20 years of successful delivery, we build solutions that seamlessly integrate intelligent technology with digital marketing.
How We Help Businesses and Brands
Partner with ViSTARS to transform your business with AI at scale. Unlock new levels of efficiency, engagement, and growth in the B2C segment.
- Build Smart Solutions with AI and MLDevelop innovative and intelligent solutions using AI and ML to transform your marketing strategies. Our expertise in these technologies helps you create more personalized and effective campaigns, driving better results and higher ROI.
- Bring Better Accuracy with AI-Enabled AttributionUtilize AI-enabled attribution models to gain precise insights into your marketing efforts. Our solutions ensure accurate tracking and analysis of your campaigns, allowing you to understand the true impact of each marketing channel and optimize your budget allocation.
- Enable Advanced Targeting and Audience SegmentationLeverage AI and ML to enhance your targeting and segmentation capabilities. Our advanced algorithms analyze vast amounts of data to identify and reach the most relevant audience segments, ensuring your messages resonate with the right people at the right time.
- Address Customer Attrition and Provide Customer InsightsCombat customer attrition and gain deep insights into consumer behavior with our AI-driven solutions. We help you identify at-risk customers, understand their needs, and implement strategies to retain them, ensuring long-term loyalty and satisfaction.
- Employ Computer Vision for Ad ProductionTransform your ad production process with computer vision technology. Our solutions automate the creation and optimization of visual content, enabling you to produce high-quality ads efficiently and effectively, tailored to your audience's preferences.
We bring together business and technology experts to craft an AI strategy tailored to your needs. Our cross-functional approach allows us to precisely identify how generative AI and other AI systems can create value for your business, including unique, high-impact "unicorn" AI solutions. We optimize your AI roadmap, prioritizing use cases that deliver value early in your AI journey while steadily building your capabilities.
We believe that the key to embedding AI in your organization is encouraging the adoption of AI solutions from the start. We design AI solutions that address real business problems, create intuitive interfaces, and build trust through transparent models and processes. Our AI consulting also focuses on setting up support and incentive structures to drive adoption and push innovation forward through robust change management. Partner with ViSTARS to seamlessly integrate AI into your operations.
You can’t realize the full potential of AI at scale without enabling your people to reach their full potential. Generative AI will significantly boost employee productivity, but it also requires continuous upskilling, improved governance, and strategic workforce planning. At ViSTARS, we help clients design the workforce of the future by transforming individual roles and skills while revamping the enterprise operating model. Partner with us to create an agile, AI-driven organization that empowers your team and maximizes business success.
Our mission is to empower businesses to succeed. A crucial part of this mission is providing cutting-edge technology and tools. Technology and tools are a big part of that. The list of responsible AI enablers is long, and constantly growing but our goal is to give our clients a combination of tools and technology and meets their business need.
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- Victoria StartsCo-founder
- Pavel MedvedevCo-founder
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